PariPassu is a Brazilian company and Genesis Group member specializing in IT solutions for traceability, recall, and quality management across the entire food production chain since 2005. Working with over 100 retail chains, the company represents the largest platform for inspection, compliance, and certification for agrifood products in Latin America. 

Collaboration as key to industry progress 

The ambitious goals of the food industry can be met only with strategic collaboration that addresses all areas of the supply chain. PariPassu believes that the path to safe, high-quality products requires expertise sharing in order to develop solutions fit for increasingly demanding and competitive international markets. 

Through this approach, PariPassu promotes technology solutions for traceability, recall, field notebook, quality management, and performance indicators. This harnesses targeted information to connect supply chain links, improve business management, capture compliance information, and enhance results – connecting end-to-end traceability and quality inspection to ensure food safety. 

Five years of community engagement 

A GLOBALG.A.P. partner since 2017, PariPassu values having a global reference point for food safety and good agricultural practices. In addition, the detailed technical knowledge of GLOBALG.A.P. has been important in supporting the development and optimization of solutions for customers across the Latin American supply chain. 

The confidence offered by GLOBALG.A.P. certification reinforces PariPassu’sstrategic position in the region and also provides a guideline for adapting their technological solutions such as the Field Notebook and Tracker system to meet the customers’ growing demand.Knowledge exchange is therefore also a key driver, and the company has highlighted the positive workof the GLOBALG.A.P. community in this area. 

Brazilian market shows positive trends 

While PariPassuacknowledges that in comparison with the export market, Brazil’s domestic market must improve itsproductivity and food safety, on the whole, the past decade has seen a positive evolution in the Brazilian market. This is reflected in the increasing automation of processes and supply chain links, as well as rising demand from domestic markets, particularly inthe horticulture sector. 

In the future, demand will require more controls, security, and certification. Standardssuch asGLOBALG.A.P.’s Integrated Farm Assurancebridge the technology and standardization gapsto help smaller producerssucceed alongside theirlarger, export-focused peers. This success once again highlights the importance of collaboration, with robust certification complemented by technology that guarantees traceability throughout the supply chain.