Name Francisco-Manuel Contreras Morales Company EDEKA AG
Job Title Director Sales Promotion and Quality Management Country Germany
Team Retailer


Director Sales Promotion and Quality Management

Membership Category

Retailer/ Food Service

Francisco's Statement

Since the beginning EDEKA opted for GLOBALG.A.P. due to the fact that this Standard stands for continuous improvement and further development. For example, the GRASP module is a crucial enhancement which makes it possible to reliably asses social Standards and working conditions on farms. The further development of GRASP is a matter to be followed up. The framework conditions in the fruit and vegetables sector are changing for all stakeholders. The new key issues are transnational and span all areas of production, including resource protection as one of many aspects of sustainability, patent laws, climatic change, preservation of agricultural areas in the steam of goods. In order to master these challenges in the future all participants in the food chain must keep up a mutual dialog and find not only adequate but also practicable solutions for all parties involved.

Professional & Educational Background

Since 1979 EDEKA AG, 1979-1985 Department Central Sourcing Overseas, 1997-2000 Director EDEKA Spain in Valencia, 2001-2009 Director Sales Promotion, Private Brands, Marketing and Quality Management EDEKA AG Fruchtkontore, since 2010 Director EDEKA Corp. Responsible Sales Promotion and Fairs National, Quality Management International Fresh Fuit and Vegetables, Flowers.

Other affiliations relevant to candidacy

Over 38 years in retail business, various positions in national and international working groups and associations (e.g. Freshfel Fachbeirat Obst, Gemüse und Kartoffeln der Bundesanstalt für Landwirtschaft und Ernährung, BLE, Germany).