Name Pipfruit New Zealand Inc
GGN 4049928193735 | 4049929965447 | 4049929501416 | 4049928649645 | 4049929966079 | 4049929738379 | 4049929285576 Website
Country New Zealand


Pipfruit New Zealand is a GLOBALG.A.P. certified producer group. It is applying with the following producers in the group.


Farm Name



Mr Apple NZ Ltd



Apollo Apples Ltd

Apples, Nectarines, Peaches, Pears, Plums


Crasborn Operations Ltd

Apples, Apricots, Kiwis, Nectarines, Peaches, Pears, Plums


Golden del Orchard



Johnny Appleseed Holdings Ltd T/A Yummy Fruit Company

Apples, Apricots, Nectarines, Peaches, Pears, Plums


Easton Apples Limited



Birdhurst Limited

Apples, Kiwis, Pears

Pipfruit New Zealand is the industry organization that represents all New Zealand apple and pear producers. New Zealand was an early adopter of GLOBALG.A.P. and all New Zealand apple and pear producers are certified to GLOBALG.A.P. The NZ apple industry is an advanced and highly sophisticated producer supplying the world’s most discerning retailers. The industry has embraced GLOBALG.A.P. as its foundational standard and has advanced many of its production, environmental and social practices to world's best practice.

Like many global horticultural industries New Zealand has faced crippling shortages of labor with which to pick and pack its crops. In 2007 the New Zealand Government, Pacific Island Governments and the New Zealand Horticulture industries came together in a unique partnership. The NZ Government would exclusively provide horticulture industry employers that passed a strict social practices audit, with permits to employ up to 8,000 workers annually from the South Pacific nations. The scheme allows workers from Samoa, Tonga, Vanuatu, Tuvalu, Kiribati, Solomon Islands and Papua New Guinea to come to NZ for up to 7 months and return every year. This scheme is known as the Recognised Seasonal Employer (RSE) Scheme and has been described by the International Labour Organisation (ILO) and The World Bank as a 'best practice' managed circular migration scheme. ILO good practices database states “The comprehensive approach of the RSE scheme towards filling labour shortages in the horticulture and viticulture industries in New Zealand and the system of checks to ensure that the migration process is orderly, fair, and circular could service as a model for other destination countries.” The United Nations have also put it forward as a model for other countries to follow.

“We believe GLOBALG.A.P.  clearly meets the criteria as a Socially Responsible Program that provides targeted outcomes for women and through access to education provides transformation outcomes for youth. Our Recognised Seasonal Employer (RSE) Scheme employers are New Zealand's biggest apple exporters and use the Pacific Island workers alongside New Zealand workers throughout their supply-chains to bring the world our apples. We believe this is the best Ethical Trade program in the world.”



The Recognised Seasonal Employer (RSE) Scheme is an example of where G.A.P. programs can evolve to when a government and an industry get together for "triple win" impacts in the CSR space. Not only does the industry have enough workers to pick and pack the crops on time, but also Pacific Island workers earn NZ market wages working alongside NZ workers. The NZ industry and government have set up after work training for the workers in literacy, numeracy and digital and financial literacy. Employers provide the classrooms and computers with which to deliver the training. After the initial classes the worker can then progress onto more specific training including health, building, and mechanical maintenance. Currently, we have 2,216 workers enrolled in training. We have also identified that the women from the islands are very good learners and make a real difference in their home communities. So as part of the strategy, and despite only 15% of the RSE workers being women, we are aiming to get 30% of the classes made up of women. Right now 27% of the 2,216 workers currently enrolled are women. We are also identifying 80 workers to put on a Small Business Training and Development Programme with the aim of developing and nurturing entrepreneurs back in the islands. When these workers return home they are supported in their home countries by a network of mentors.

Quote from worker: “We will go home from New Zealand with the money we have earned and spend it – it will be gone. What you have taught us we will have forever.”

The sending countries also benefit significantly from the scheme. Between 2007 and 2012 RSE workers remitted $54 million NZD back to Vanuatu alone. RSE employees earn on average $12,000 NZD during their time in NZ and remit $5,500 NZD back home. The result is children are staying at school longer and participating in secondary and tertiary education. All workers provide school fees for either their children, their siblings or their sibling’s children. Lots of businesses have started up with bus services, taxis, trucks, fishing boats, cattle farms, shops, coffee and vanilla plantations to name a few. Key here are the mentoring programs and NZAID has set up a specific Partnership Fund so industry and other agencies can get support to set these up.

We believe that the supply-chain partnerships that GLOBALG.A.P. provides creates the ideal relationships with which to develop the Ethical Trade outcomes of the RSE scheme. There is the opportunity for retailers to enter into supply relationships supporting the developing nations of the South Pacific. Not only are the apples ethically produced, but also the secondary produce grown by the RSE workers in their home communities is also ethically produced. Our aim is to bring more of these Pacific Products to market through the GLOBALG.A.P. Community. Many of these nations, such as Tuvalu and Kiribati, and their citizens are particularly vulnerable to sea level rise caused by global warming. Exposure of the scheme through forums such as the GLOBALG.A.P. conference provide the opportunity for RSE employers and Pacific Island leaders to gather support for projects that can deliver transformation changes to the worlds most vulnerable people. The New Zealand apple industry is a leader in G.A.P. and the RSE programme is something we are extremely proud of. It makes a real difference for people, it is something we would like to share, and we would like to do that with GLOBALG.A.P.