Adding Value to the Indian Market with the GLOBALG.A.P. System in Collaboration with Syngenta India

With a population of more than 1.3 billion, India has the world's 6th largest food retail market, which is expected to grow to €770 billion by 2020. Significant growth rates are also expected in the food service industry and the gourmet food market. The retail sector is dominated by the Kirana (mom-and-pop stores), general stores, street markets, and convenience stores, whereas organized retail encompasses department stores, gourmet stores, supermarkets and hypermarkets, and e-commerce retailers. And yet organized retail, valued at €60 billion, only accounted for 9% of the total retail sector in 2018.

The dynamic growth in the Indian market is giving rise to more consumer and regulatory focus on food safety and sustainable agriculture practices. For this reason, GLOBALG.A.P. collaborated with Syngenta India Ltd to organize two Tour Stops in New Delhi and Bengaluru on 6 and 8 March 2019, in order to promote the products and services offered by both organizations. Bringing together more than 140 stakeholders from agricultural value chains as well representatives from academia, retail, and certification organizations, the event in Delhi focused on the rice sector and the event in Bengaluru on vegetables and fruits.

In his introductory comments, Ben Horsbrugh, GLOBALG.A.P. Key Account Team Leader and Membership Management, highlighted GLOBALG.A.P.’s vision for India: creating value for the grower and creating value for the market. In the following interactive session, he provided a comprehensive overview of GLOBALG.A.P.’s products and services, with a special emphasis on those that are more relevant to the needs of the domestic Indian Market. He also presented GLOBALG.A.P.’s collaboration with the Sustainable Rice Platform (New Delhi), and the GLOBALG.A.P. Crops for Processing Standard (Bengaluru).

The need to promote more sustainable forms of agriculture was the key topic in both presentations by Alexandra Brand, Syngenta’s Chief Sustainability Officer, in New Delhi, and Roberto Vega, Syngenta’s Global Value Chain Strategic Engagement Head, in Bengaluru. In addition to explaining some of the solutions offered by Syngenta, both speakers addressed the important issue of engaging with and supporting smallholder farmers, who constitute 70% of all Indian agricultural enterprises. 

Each event included a contribution from a sector export representative. In Delhi, Ashutosh Sinha, Head of Agribusiness LT Foods Ltd, discussed the challenges faced by Basmati rice exporters. In Bengaluru, Vivek Nayak, Ken Agritech Ltd. Managing Director and President of the Indian Gherkins Exporters Association, gave a presentation on challenges in the sustainable production and exports of processed vegetables.  Both presentations were followed by lively discussions with the participants.

Yogesh Mohite, Value Chain Head, Syngenta India Ltd, professionally moderated both Tour Stops as well as provided an overview of the products and services offered by the company as part of its value chain collaboration.

Date:  06 March 2019
Place: New Delhi, India

Date: 08 March 2019
Place: Bangalore, India
Language: English