Fruit Attraction 2025

Fruit Attraction 2025

Taking place from 30 September to 2 October 2025, Madrid will once again host one of the leading events in the global fruit and vegetables sector in Fruit Attraction 2025.

Featuring a wide range of value chain stakeholders, the event attracts more than 115,000 trade visitors and over 2,200 exhibitors from 145 countries annually. With more than 90% of visitors returning year-on-year, the event represents a significant networking opportunity for the industry. 

The meeting point for fruit and vegetable professionals

Fruit Attraction marks a major event in the industry calendar, focusing on the promotion of worldwide commercial activity as well as the framework for innovation in the fruit and vegetable sector. Spain’s geographic location in Southern Europe also represents a strategic opportunity for attendees, with the trade show traditionally positioned as a gateway to global markets.  

We will return to Fruit Attraction in 2025 (booth 8A23) to discuss all of the latest developments and updates in GLOBALG.A.P.  fruit and vegetable farm assurance solutions and the GGN label for agriculture. We will also be introducing AGRAYA – our new umbrella company and corporate identity – and sparking wide-ranging discussions with stakeholders on the future of farming.  

What to expect at our booth 

• Discover the latest updates on GLOBALG.A.P. solutions for fruit and vegetables 

• Learn how GLOBALG.A.P. certification helps producers and supply chain stakeholders meet evolving market and regulatory requirements 

• Explore how the GGN label connects certified, responsible production with consumer trust 

• Directly connect with our experts on new initiatives to engage global agricultural ecosystems  

We look forward to hearing your priorities and discussing how we can support your goals across the value chain.  

Meet AGRAYA 

As part of a major organizational development, Agraya GmbH replaced FoodPLUS GmbH on 30 June 2025 as the umbrella company overseeing our core brands of GLOBALG.A.P. and the GGN label.  

• By uniting these brands under AGRAYA, we’re building an integrated ecosystem that’s better equipped to respond to the changing demands of regulators, retailers, producers, and consumers worldwide. 

We’ll be sharing more about AGRAYA’s purpose and role at Fruit Attraction, and we invite you to be part of that journey.  

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