25 October 2024

GLOBALG.A.P. at Fruit Attraction 2024: Connecting with our community and industry leaders

From 8-10 October 2024, GLOBALG.A.P. representatives took part in the Fruit Attraction trade fair, held at IFEMA MADRID. With over 2,000 exhibitors from 145 countries and more than 100,000 visitors, this year's event was one of the largest yet, providing our team with unparalleled opportunities to engage with key players in the global agricultural sector.

Fruit and vegetables

Plants

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Representatives from GLOBALG.A.P. c/o FoodPLUS GmbH at Fruit Attraction trade fair in Madrid, 2024.

GLOBALG.A.P. at Fruit Attraction 2024: Connecting with our community and industry leaders

GLOBALG.A.P. representatives on site

Representing GLOBALG.A.P. at the event were Ignacio Antequera, Director of Sales & Stakeholder Relations; Angelo Lazo Galdos, Regional TKAM Coordinator for LATAM; Petra Köhler, Team Leader for Stakeholder Relations in Agriculture & Floriculture; and Paula Berriel, Account Manager. Together, they contributed to the dynamic conversations around sustainability, market trends, and the future of agricultural certification.

“This fair is always a unique chance to meet face-to-face with producers, traders, and retailers, helping us stay connected to the real challenges they face in today’s rapidly changing landscape,” said Ignacio Antequera. “It’s essential for us to keep these lines of communication open as we refine our standards and look for new ways to support certificate holders.”

Connecting with members, certificate holders, and more

This year’s edition of Fruit Attraction continued its impressive growth, with participation increasing by 13% compared to 2023, reaching a total of 117,370 attendees. The fair provided an ideal setting for us to reconnect with our community members, certified producers, and retailers. Many shared their experiences with the latest GLOBALG.A.P. standards, IFA v6 and GRASP v2. Producers, in particular, were keen to discuss the challenges they face in meeting new market, legal, and consumer demands.

Engaging with certified producers was invaluable, as it allowed our team to better understand the practical hurdles they encounter and how we can continue to evolve our services to support them. The fair also provided a platform to explore how emerging technologies could further assist in this area. Companies like GLOBALG.A.P. Community Member Hispatec showcased innovations that align with our certification processes, offering exciting potential for further collaborations.

We also took the opportunity to meet with traders and retailers who expressed the growing legislative pressures they face. This insight is essential for us as we continue to adapt our standards to meet not only the needs of producers but also the expectations of the wider supply chain.

See you next time!

Overall, Fruit Attraction 2024 provided invaluable opportunities for GLOBALG.A.P. representatives to engage with industry leaders, exchange insights, and further strengthen our commitment to supporting the global agricultural community.

We look forward to returning in 2025, from 30 September to 2 October, to continue driving meaningful conversations around the sustainability and safety of global food production.